'Show of Confidence'
‘Show of Confidence’ sees Amanda Lamb in her last TV ad for Scottish Widows. She walks through the backstage of a theatre silently encouraging the players. The message was all about inspiring confidence in customers and how we could help them with their financial planning.
The Widow appears at a lighthouse on a stormy night which becomes calm. The message of this advert was that ‘Through turbulent times, Scottish Widows stands firm using strength, experience, investment expertise to guide you year after year’.
'In the black'
Scottish Widows is demutualised and becomes part of the Lloyds TSB. At this time, another TV advert was launched, introducing Scottish Widows as having a presence in the High Street. It featured the message that Scottish Widows will help you stay ‘in the black’.